Why does my snippet look different on
Google?
Google reserves the right to dynamically rewrite your titles and descriptions if they believe
alternative on-page copy matches a user's search query better, or if your submitted metadata
exceeds the display container dimensions.
What is the value of rich snippet schemas?
Injecting interactive microdata components (like star rating metrics or publishing timelines)
increases your screen real estate in search results, establishing user trust and noticeably
increasing total click volumes.